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Module III Post Test

Module III Post Test

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Question 1 of 5

1. Question

To create a good marketing mix, which items does a company need to consider?

Product, Personnel, Progress, Price.
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Place, Product, Profit, Promotion.
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Promotion, Product, Profit, Personnel.
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Product, Price, Place, Promotion.
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Question 2 of 5

2. Question

Which of the following are appropriate strategies for enrollment marketing?

Ask for referrals.
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Have a strong social media strategy.
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Participate in local community events.
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All the above
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Question 3 of 5

3. Question

Why is Customer Lifetime Value important?

It lets you know how long a customer will use your service.
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It tells how much profit a customer will bring to your business.
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It helps a business decide to open new programs.
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It provides a sales projection.
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Question 4 of 5

4. Question

Why is “knowing the competition” important to a business?

It is important to know what the competition offers and what they don’t.
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It is a way to learn what works and what doesn’t work in the industry.
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It is possible to determine untapped target markets.
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All the above
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Question 5 of 5

5. Question

Why does “branding” matter?

It strengthens user loyalty and motivates customers.
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Having a logo looks good on a brochure and it impresses people.
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Only new businesses need "branding”.
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People will choose a business with a brand over the competition.
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